Marketing Tips

We Are Entering Phase Two

How many of you are involved in the event business ... whether production, sponsorship, management, implementation?  And, now that we are in phase II for coming out of the COVID "crisis", how are you approaching your event/s? Of course, back in March when everything came to a standstill we wondered if it was temporary [Read More]

2023-01-19T18:47:37-05:00June 23rd, 2020|News and Press|

New Sponsorship Sales Approach In A New Era

You can't rely on your previous sales strategies and techniques! So, what do you do? First, if your event is postponed, reach out to current sponsors. Assure them their benefits and values from the event are still in place and then say, "What more can I do for you?" Listen to their answers ...

2023-01-19T18:47:37-05:00April 17th, 2020|News and Press, Press Release|

How to Save Your Sponsorships in the Face of Cancelled and Postponed Events

As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have led to countless cancelled or postponed events, event planners have learned quickly that they can't rely on their previous sales [Read More]

2023-01-19T18:47:37-05:00April 17th, 2020|Events, News and Press, Press Release|

How to Have Fun Selling Sponsorships & Be Successful!

Sylvia Allen, owner of Allen Consulting located in Holmdel, NJ, teaches you how to have fun while selling sponsorships and how to be successful at the same time. What is sponsorship? It's an investment in cash and in kind in return for access to exploitable business potential.  Sounds simple?  It is but the process has [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

Main Street Event Sponsorship

Sylvia Allen speaks with Main Street executives about bringing sponsorships to their communities because so many of they are desperate for revenue to continue their powerful four point program.  And, they often dont have the time to devote to this effort … it would be easier to either hire Sylvia to teach them the right [Read More]

2020-02-17T16:50:54-05:00February 17th, 2020|Videos|

What Do Sponsors Want?

Sylvia Allen, owner of Allen Consulting, teaches conference goers about What Sponsors Want (radio, TV, newspapers, social media, posters, flyers, banners, table tents, tickets) and how to offer each item to your sponsors for greater impact for the event.  The three most powerful elements that make sponsors happy? On site signage; Social media; Broadcast media. [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

Non-Traditional Revenue (NTR) Sponsorships

Sylvia Allen, owner of Allen Consulting, talks about the opportunities for Non-Traditional Revenue and what value it has to both the media and the festival event producer.  NTR encompasses radio, television, newspapers, magazines and other media that has advertisers looking for ways to market their products to the general public through events.  In this session [Read More]

2020-02-17T16:17:49-05:00February 17th, 2020|Videos|

Why Women Are Phenomenal Salespeople

Sylvia Allen, owner of Allen Consulting, speaks to the conference about why women are phenomenal salespeople: they have empathy, they take the time to listen, and are willing to take notes and have a conversation about families.  This session is excellent for a sales team of all women so they can benefit from each other [Read More]

2020-02-17T16:11:44-05:00February 17th, 2020|Videos|

What is a Sponsor Summit? with Sylvia Allen

Sylvia Allen, owner of Allen Consulting teaches her audience about the value of holding a Sponsor Summit.  Quite often, when you can put your sponsors all in the same room, they not only learn new ways to maximize their sponsorship they also find hew partners for their sponsorship thereby strengthening their sponsorship investment.  This is [Read More]

2020-02-17T15:20:21-05:00February 17th, 2020|Videos|

Sylvia Allen Discusses Cold Calling Successes

Allen Consulting owner Sylvia Allen discusses cold calling and success strategies during a recent conference where she was the keynote speaker.  Cold calling terrifies everyone; yet, if they take time to learn the techniques it gets easier.  Sylvia can give you (or your team) cold calling skills that offer guaranteed success, whether in sales or [Read More]

2020-02-17T15:13:42-05:00February 17th, 2020|Videos|

Overcoming Negative Sponsorship Responses

Sponsorship guru Sylvia Allen of Allen Consulting teaches her audience about overcoming negative responses when asking for sponsorship dollars.  What are some of the ways a sponsor can say no?  We have no money, Our budget it too tight, We already support so many organizations in our community, and the list can go on and [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

PR for Your Non-Profit Organization

Sylvia Allen, owner of Allen Consulting takes a moment to review the finer points of getting great press for your non-profit organization during a recent conference.  How you handle the media is just as important as what you send to the media.  First of all, always treat them nicely.  Second, give them enough advance [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

Selling to Personality Styles

Sales expert, Sylvia Allen breaks down the different personality types you may encounter while trying to make a sale. And, more importantly, explains exactly how to approach the four different personalities which are driver, expressive, analytical and amiable.  Each of these styles has a different way of making a decision and understanding how those styles [Read More]

2023-01-19T18:47:38-05:00February 17th, 2020|Videos|

PR Ideas for Non-Profits

Sylvia Allen, owner of Allen Consulting, runs through the finer points of enhancing a non-profit organization during her keynote address.  First, PR for non-profits is easy because its not a commercial venture and the media are willing to promote your organization as long as it is interesting, newsworthy and timely.  Second, be creative in the [Read More]

2020-02-17T14:48:48-05:00February 17th, 2020|Videos|

Sponsorship for Different Groups

Allen Consulting owner Sylvia Allen speaks about the ease of developing sponsorships for mixed groupswhether it is the Moral, Welfare and Recreation department in the military, Parks and Recreation departments or Main Street managers.  They all have a need for additional revenue which can easily be generated by sponsorship if certain protocols are met.  Once [Read More]

2020-02-17T14:45:58-05:00February 17th, 2020|Videos|

Main Street Events

Sylvia Allen, owner of Allen Consulting, speaks to National Main Street conference about tips for running a successful event.  Running a successful event is not an overnight thing.  And, it takes time and talent to run one successfully … plenty of lead time, community support, enough sponsors so you dont lose money and a theme [Read More]

2020-02-17T14:43:25-05:00February 17th, 2020|Videos|

Sponsorship Pricing Tips

Sylvia Allen, owner of Allen Consulting, speaks to an audience about the ins and outs of properly pricing your sponsorship levels. She succinctly explains the pricing thought process to her audience in a recent keynote speech.  Quite often people make up sponsorship values without any thought process as to the value that these sponsorships have [Read More]

2020-02-17T14:42:01-05:00February 17th, 2020|Videos|

Sylvia Allen on Networking Success

Excerpt from networking seminar wherein Allen Consulting owner Sylvia Allen teaches tried and true networking successes to Chambers of Commerce participants and other professional business associations.

2023-01-19T18:47:38-05:00February 17th, 2020|Videos|

What Obstacles Do You Encounter When Selling?

Here are some of my favorites! I don't have any money (I usually respond with "Neither do I so we are even!" We already spent our budget (Of course, that really reflects on you .. you didn't get there in time ... remember 50% of sponsorship sales occur in the fourth quarter of the [Read More]

2023-01-19T18:47:38-05:00October 15th, 2019|News and Press|

The 10 Habits of Highly Effective Event Marketers!

 They focus on long-term engagement. They create unforgettable experiences When something works, they don't do it again. They design for the second screen (the mobile audience). They bring the product to life. They incorporate user-triggered experiences. They think personalization. They pull heartstrings. They use experiences as content. They push the envelope. Gives you food [Read More]

2023-01-19T18:47:38-05:00October 15th, 2019|News and Press|

MN Preservation features Sylvia Allen in their Magazine

The Preservation Alliance of Minnesota is a private, nonprofit, 501(c)3 organization dedicated to preserving, protecting, and promoting Minnesotas historic resources. PAM is a Statewide Partner of the National Trust for Historic Preservation. Sylvia Allen is featured in their latest magazine issue. The Magazine of the Preservation Alliance of Minnesota is available for download [Read More]

2023-01-19T18:47:43-05:00September 30th, 2017|Events, Latest News, News and Press|