Sylvia Allen, owner of Allen Consulting takes a moment to review the finer points of getting great press for your non-profit organization during a recent conference. How you handle the media is just as important as what you send to the media. First of all, always treat them nicely. Second, give them enough advance notice. Third, always say Thank You whenever they give you media exposure. Never underestimate the power of the media â€¦ they can make you or they can break you.