Sylvia Allen, owner of Allen Consulting, speaks to an audience about the ins and outs of properly pricing your sponsorship levels. She succinctly explains the pricing thought process to her audience in a recent keynote speech.  Quite often people make up sponsorship values without any thought process as to the value that these sponsorships have to their prospective buyers.  Sylvia after doing extensive research with other fellow salespeople and industry experts has developed a pricing structure that ensure sponsorship get a minimum of double their investment in measured marketing value.  Makes selling really easy!