Sylvia Allen, owner of Allen Consulting located in Holmdel, NJ, teaches you how to have fun while selling sponsorships and how to be successful at the same time. What is sponsorship? It’s an investment in cash and in kind in return for access to exploitable business potential. Sounds simple? It is but the process has to be followed in order to work! You dont make a cake recipe without the right ingredients and in the right combination â€¦ sponsorship selling is the same way.