Sylvia Allen, owner of Allen Consulting, runs through the finer points of enhancing a non-profit organization during her keynote address.  First, PR for non-profits is easy because its not a commercial venture and the media are willing to promote your organization as long as it is interesting, newsworthy and timely.  Second, be creative in the different activities you do to get the attention of the media.  You will get 50 new PR ideas as this training with Sylvia.