I don’t have any money (I usually respond with “Neither do I so we are even!”
We already spent our budget (Of course, that really reflects on you .. you didn’t get there in time … remember 50% of sponsorship sales occur in the fourth quarter of the year preceding your event/s! Get out there NOW!)
Your audience isn’t my audience, not my customer. (That is something you a.) should have determined before you called on the sponsor or b) this is an opportunity to demonstrate that this could provide the sponsor with a potential new audience and marketing database.)
How many have you heard? Here’s an idea … send me your toughest objection … let me see if I can give you a good response that will overcome the objection and lead to the sale!