Media Relations
What are you doing right now? Huddled in your cocoon? Waiting for something to happen? IT WON’T UNLESS YOU MAKE IT HAPPEN. What are you going to do when we slowly come out of the business mess caused by the pandemic? Same thing as before? Something new? Have you even thought about it? You have to start now and what better place to start than with the media (radio, TV, print, they are ALWAYS around in good times and bad). And, you have to TALK to them, what do you say, how do you say it that’s what Allen Consulting teaches you. Most importantly, you are GUARANTEED results! This isn’t Dr. Quack’s Magic Elixir, it’s a system that has helped thousands of businesses and non-profits survive five recessions (not counting this one) and come out better prepared and better equipped with improved marketing.
Sales Training and Coaching
What’s your closing ratio on a sales call? One out of every 100? If yes, that makes you the same as everyone else. In order to be a good salesperson you should be closing 50% of your sales calls! How do you do that? Learn from an expert … someone who HAS that closing ratio, and be a GREAT salesperson! What’s your body language? What’s your BUYER’S body language? Are you using power words or weak words? Do you BELIEVE in what you are selling?
Sponsorship Sales and Fundraising
You can’t rely on your previous sales strategies and techniques to work in today’s world! Whether you are trying to capture corporate sponsors for your event or other activity or are a non-profit trying to generate donor revenue we are in a new and changed world. So, what do you do? Are sponsorship sales and fundraising tough right now? You bet! But once again, be creative in reaching out to your sponsors and your donors … understand who they are and what they want to achieve and how partnering with you makes that possible! Then it will be easy.
Public Relations Strategies
How are you perceived by your customers? Cutting edge? Aggressive? Professional? If you aren’t doing any PR whether it be radio or TV, newspapers or magazines, Twitter or Facebook you aren’t giving them any information to GIVE them a perception! Public relations awards are not given haphazardly, they are given for programs that create awareness, recognition, and perception of you …your business, your company, your organization! It’s a formula designed for success but it’s not overnight. PR is a long term commitment to altering or enhancing your customers, perceptions. Done properly it’s effective, done without plan or randomly it’s a waste of time!
Everything you need under one roof! In short, one stop shopping that will increase your company’s bottom line.
Give us a call and find out how YOU can be successful.
For Allen Consulting’s services, contact us or call 732-946-2711 or text 732-241-1144, or email sylvia@allenconsulting.com
Allen Consulting specializes in creating successful programs for its clients. ACI is an internationally known, full-service firm headquartered in New Jersey, celebrating over 40 years of service in 2020!
ABOUT US
One of New Jersey’s leading Marketing Agencies, Allen Consulting has been providing strategies to generate positive publicity and media relations services to both profit and non profit organizations for over 40 years. Primary services include media relations training, publicity and promotions, cause related marketing, public relations and sponsorship sales and fundraising all with the sole purpose of creating greater awareness of you and your organization.
Latest News
How to Save Your Sponsorships in the Face of Cancelled and Postponed Events
As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have led to countless cancelled or postponed events, event planners have learned quickly that they can't rely on their previous sales strategies and are scrambling to hold on to as many sponsor dollars as they can which is easier said than done, these days. So, what can you do? Four Ways to Save Sponsorship Revenue During This Crisis For postponed events, find ways to add value. First, if your event is postponed, reach out to current sponsors. Assure them that their benefits and values from the event are still in place, even if it is happening later in the year, and then ask what more you can do for them. Maybe you could come up with [Read More]
Virtual Wine Festival
Now Here! An exciting one-of-a-kind Wine Festival event has come to your living room! Connect personally with top wineries in the New Jersey area to learn not only about their exquisite wines, but also recipes that go perfectly with specific selections. Each week several wines will be highlighted by the wineries themselves with an opportunity to purchase directly the wine that suits your palate. FEATURED WINERIES: Auborn Road Winery Wagonhouse Winery White Horse Winery COMING SOON WINERIES: DiMatteo Vineyards Plagidos Winery Villari JOIN THE FESTIVAL!