Sylvia Allen, owner of Allen Consulting, speaks to National Main Street conference about tips for running a successful event.  Running a successful event is not an overnight thing.  And, it takes time and talent to run one successfully … plenty of lead time, community support, enough sponsors so you dont lose money and a theme that will attract people to your community, helping to contribute to its growth and economic vitality.  This session has been presented to thousands of C of C Directors, DMOs and CVB executives many times at the SE Tourism Society annual Marketing College and has received rave reviews.