1.  They focus on long-term engagement.
  2. They create unforgettable experiences
  3. When something works, they don’t do it again.
  4. They design for the second screen (the mobile audience).
  5. They bring the product to life.
  6. They incorporate user-triggered experiences.
  7. They think personalization.
  8. They pull heartstrings.
  9. They use experiences as content.
  10. They push the envelope.

Gives you food for thought when planning your 2020 events … I know it does me!