News / Press
How to Save Your Sponsorships in the Face of Cancelled and Postponed Events
As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have [Read More]
Virtual Wine Festival
Now Here! An exciting one-of-a-kind Wine Festival event has come to your living room! Connect personally with top wineries in the New Jersey area to learn not only about their exquisite wines, but also [Read More]
Take Time To Think
So many of us are task oriented and busy (particularly at this time of year) getting all our ducks in a row for our events ... tents, tables, chairs, vendors, security systems, sound systems [Read More]
Never Take “No” For An Answer
I THOUGHT THIS WAS my QUOTE! It turns out Winston Churchill said it! This is a hard concept to grasp because somehow "no" is the end; however, it's not. If you have children you already [Read More]
How to Have Fun Selling Sponsorships & Be Successful!
Sylvia Allen, owner of Allen Consulting located in Holmdel, NJ, teaches you how to have fun while selling sponsorships and how to be successful at the same time. What is sponsorship? It's an investment in [Read More]
Main Street Event Sponsorship
Sylvia Allen speaks with Main Street executives about bringing sponsorships to their communities because so many of they are desperate for revenue to continue their powerful four point program. And, they often dont have the [Read More]
What Do Sponsors Want?
Sylvia Allen, owner of Allen Consulting, teaches conference goers about What Sponsors Want (radio, TV, newspapers, social media, posters, flyers, banners, table tents, tickets) and how to offer each item to your sponsors for greater [Read More]
Non-Traditional Revenue (NTR) Sponsorships
Sylvia Allen, owner of Allen Consulting, talks about the opportunities for Non-Traditional Revenue and what value it has to both the media and the festival event producer. NTR encompasses radio, television, newspapers, magazines and other [Read More]
How Sylvia Allen Got Started in Teaching
Allen Consulting owner Sylvia Allen answers the question about how she got started teaching about how to network, do sponsorship and sales during a break wherein she was the keynote speaker. Its interesting that her [Read More]
Why Women Are Phenomenal Salespeople
Sylvia Allen, owner of Allen Consulting, speaks to the conference about why women are phenomenal salespeople: they have empathy, they take the time to listen, and are willing to take notes and have a conversation [Read More]