We Are Entering Phase Two

How many of you are involved in the event business ... whether production, sponsorship, management, implementation?  And, now that we are in phase II for coming out of the COVID "crisis", how are you approaching your event/s? Of course, back in March when everything came to a standstill we wondered if it was temporary [Read More]

2023-01-19T18:47:37-05:00June 23rd, 2020|News and Press|

New Sponsorship Sales Approach In A New Era

You can't rely on your previous sales strategies and techniques! So, what do you do? First, if your event is postponed, reach out to current sponsors. Assure them their benefits and values from the event are still in place and then say, "What more can I do for you?" Listen to their answers ...

2023-01-19T18:47:37-05:00April 17th, 2020|News and Press, Press Release|

How to Save Your Sponsorships in the Face of Cancelled and Postponed Events

As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have led to countless cancelled or postponed events, event planners have learned quickly that they can't rely on their previous sales [Read More]

2023-01-19T18:47:37-05:00April 17th, 2020|Events, News and Press, Press Release|

How to Have Fun Selling Sponsorships & Be Successful!

Sylvia Allen, owner of Allen Consulting located in Holmdel, NJ, teaches you how to have fun while selling sponsorships and how to be successful at the same time. What is sponsorship? It's an investment in cash and in kind in return for access to exploitable business potential.  Sounds simple?  It is but the process has [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

Main Street Event Sponsorship

Sylvia Allen speaks with Main Street executives about bringing sponsorships to their communities because so many of they are desperate for revenue to continue their powerful four point program.  And, they often dont have the time to devote to this effort … it would be easier to either hire Sylvia to teach them the right [Read More]

2020-02-17T16:50:54-05:00February 17th, 2020|Videos|

What Do Sponsors Want?

Sylvia Allen, owner of Allen Consulting, teaches conference goers about What Sponsors Want (radio, TV, newspapers, social media, posters, flyers, banners, table tents, tickets) and how to offer each item to your sponsors for greater impact for the event.  The three most powerful elements that make sponsors happy? On site signage; Social media; Broadcast media. [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|

Non-Traditional Revenue (NTR) Sponsorships

Sylvia Allen, owner of Allen Consulting, talks about the opportunities for Non-Traditional Revenue and what value it has to both the media and the festival event producer.  NTR encompasses radio, television, newspapers, magazines and other media that has advertisers looking for ways to market their products to the general public through events.  In this session [Read More]

2020-02-17T16:17:49-05:00February 17th, 2020|Videos|

How Sylvia Allen Got Started in Teaching

Allen Consulting owner Sylvia Allen answers the question about how she got started teaching about how to network, do sponsorship and sales during a break wherein she was the keynote speaker.  Its interesting that her mother told her, when she was very young, that she would be a good teacher!  With experience at NYU and [Read More]

2020-02-17T16:14:41-05:00February 17th, 2020|Videos|

Why Women Are Phenomenal Salespeople

Sylvia Allen, owner of Allen Consulting, speaks to the conference about why women are phenomenal salespeople: they have empathy, they take the time to listen, and are willing to take notes and have a conversation about families.  This session is excellent for a sales team of all women so they can benefit from each other [Read More]

2020-02-17T16:11:44-05:00February 17th, 2020|Videos|

Sylvia Allen Discusses Cold Calling Successes

Allen Consulting owner Sylvia Allen discusses cold calling and success strategies during a recent conference where she was the keynote speaker.  Cold calling terrifies everyone; yet, if they take time to learn the techniques it gets easier.  Sylvia can give you (or your team) cold calling skills that offer guaranteed success, whether in sales or [Read More]

2020-02-17T15:13:42-05:00February 17th, 2020|Videos|

Overcoming Negative Sponsorship Responses

Sponsorship guru Sylvia Allen of Allen Consulting teaches her audience about overcoming negative responses when asking for sponsorship dollars.  What are some of the ways a sponsor can say no?  We have no money, Our budget it too tight, We already support so many organizations in our community, and the list can go on and [Read More]

2023-01-19T18:47:37-05:00February 17th, 2020|Videos|