News / Press
Where Do You Get Your Inspiration?
Most recently I got mine from a Zoom meeting of the Rotary Club of North St. Paul/Maplewood/Oakdale meeting! This is a great Rotary with a well planned and scheduled meeting ... there are always [Read More]
Sylvia Allen Wins The Corporate Livewire Innovation and Excellence Awards Guide 2020!
Sylvia Allen, President of Allen Consulting in Holmdel, NJ (and founder of Sylvia's Children, a 501(c)3 serving children in Uganda) has won the Corporate Livewire Innovation and Excellence Award for Sales Consultancy Professional of [Read More]
Zoom-storming!
Whew ... the last two weeks have been unbelievable! Just when the pandemic seemed to be "under control" Minnesota puts itself on the world map with the death of George Floyd. The quote this [Read More]
We Are Entering Phase Two
How many of you are involved in the event business ... whether production, sponsorship, management, implementation? And, now that we are in phase II for coming out of the COVID "crisis", how are you [Read More]
New Sponsorship Sales Approach In A New Era
You can't rely on your previous sales strategies and techniques! So, what do you do? First, if your event is postponed, reach out to current sponsors. Assure them their benefits and values from the event are still in place and then say, "What more can I do for you?" Listen to their answers ...
How to Save Your Sponsorships in the Face of Cancelled and Postponed Events
As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have [Read More]
Virtual Wine Festival
Now Here! An exciting one-of-a-kind Wine Festival event has come to your living room! Connect personally with top wineries in the New Jersey area to learn not only about their exquisite wines, but also [Read More]
Take Time To Think
So many of us are task oriented and busy (particularly at this time of year) getting all our ducks in a row for our events ... tents, tables, chairs, vendors, security systems, sound systems [Read More]
Never Take “No” For An Answer
I THOUGHT THIS WAS my QUOTE! It turns out Winston Churchill said it! This is a hard concept to grasp because somehow "no" is the end; however, it's not. If you have children you already [Read More]
How to Have Fun Selling Sponsorships & Be Successful!
Sylvia Allen, owner of Allen Consulting located in Holmdel, NJ, teaches you how to have fun while selling sponsorships and how to be successful at the same time. What is sponsorship? It's an investment in [Read More]