You can't rely on your previous sales strategies and techniques! So, what do you do? First, if your event is postponed, reach out to current sponsors. Assure them their benefits and values from the event are still in place and then say, "What more can I do for you?" Listen to their answers ...
As 2020 began, we were all blithely going along our sponsorship sales paths until we ran smack into the stone wall of a global pandemic. As the efforts to contain the COVID-19 outbreak have led to countless cancelled or postponed events, event planners have learned quickly that they can't rely on their previous sales [Read More]
Sylvia Allen, owner of Allen Consulting, runs through the finer points of enhancing a non-profit organization during her keynote address. First, PR for non-profits is easy because its not a commercial venture and the media are willing to promote your organization as long as it is interesting, newsworthy and timely. Second, be creative in the [Read More]
Sylvia Allen, owner of Allen Consulting, speaks to National Main Street conference about tips for running a successful event. Running a successful event is not an overnight thing. And, it takes time and talent to run one successfully … plenty of lead time, community support, enough sponsors so you dont lose money and a theme [Read More]
Waretown, which is located just a short distance from Long Beach Island, will host its 5th annual Waretown Spring Wine Festival, Saturday, May 2nd through Sunday, May 3rd, 2020. Festival goers can look forward to tasting wines from many of the states most prized wineries during the two-day event. The wine festival will be [Read More]
Minnesota beer lovers are in for a real treat. The Harvest Moon Brew Fest, now in its fifth year, will return to Aitkin on Saturday, September 8. Presented by the Glacial Lakes Home Brewers and featuring dozens of the best craft and home brews, and ciders the great state of Minnesota has to offer, the [Read More]
