Holmdel, NJ – the International Festivals & Events Association (IFEA), the premiere associations supporting and enabling festival and event professionals worldwide, is pleased to announce the addition of Sylvia Allen, CFEE, as the organization’s new Director of Partnership Marketing.

Allen, an icon in the global festivals and events industry and one of the world’s leading experts on sponsorship, is best known for her seminars, best selling books and well known on-line newsletter Hometown New Online. She has successfully led one of the top marketing organizations in the United States for 30 years, specializing in the field of sports and special events. Throughout her expansive career Allen has also held communications positions with Fortune 500 companies McGraw-Hill and AT&T; developed marketing, public relations, advertising and sponsorship programs for a diverse corporate, sport, and association client group; taught at New York University’s Management Institute; and delivered hundreds of training seminars around the world.

In 2005, Allen was inducted into the IFEA Hall of Fame, the highest honor in our industry, adding to scores of other industry awards received throughout her career. She has served on multiple industry boards and currently serves as the President of Sylvia’s Children, Inc., a not-for-profit organization benefiting the children of Africa.

Add One/Sylvia Allen Joins IFEA As Director of Sponsorship Marketing
May 2, 2008

“I am thrilled to be serving the industry as part of the IFEA,” said Allen. “The organization is moving our industry into the future and there are many exciting opportunities that lay ahead.”

IFEA World President & CEO Steven Wood Schmader, CFEE, added “We are very pleased to have Sylvia join our team in a formal role. The strategic visions that we have set for ourselves, our partners and our industry will require a strong team and Sylvia certainly helps us to fill that need. Through Sylvia’s efforts we look forward to building and strengthening the IFEA, and in turn, our entire industry, worldwide.

In tandem to her new role with the IFEA, Sylvia will continue to speak, consult, teach and support the industry that she has helped to build and that she so dearly loves.