Sylvia Allen, owner of Allen Consulting, speaks to National Main Street conference about tips for running a successful event. Running a successful event is not an overnight thing. And, it takes time and talent to run one successfully … plenty of lead time, community support, enough sponsors so you dont lose money and a theme that will attract people to your community, helping to contribute to its growth and economic vitality. This session has been presented to thousands of C of C Directors, DMOs and CVB executives many times at the SE Tourism Society annual Marketing College and has received rave reviews.