Public Relations Strategies

Public Relations SpecialistWhether your interest is in getting publicity for a trade association or generating awareness about a new book, the public relations strategy is the same. It’s the tactics that change.

Step one in developing a public relations strategy is to do a needs analysis.

  1. Where are you going?
  2. How are you currently seen by your public?
  3. How do you want to be seen?
  4. What have you done in the past?
  5. What worked? What didn’t work?

Once these questions have been answered Allen Consulting can take it to the next step which is developing a PR plan that will work for you!

Want a free needs analysis? Download this form and e-mail back to We’ll get back to you with a one page tactical plan – our gift to you!

For more information about our public relations strategy services, contact us or call 732-946-2711.