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Publicity and Marketing Resources

Publicity and Marketing Resources2017-01-27T16:55:48+00:00

Publicity and Marketing Resources

Allen Consulting understands the best way to achieve greater recognition is through special events. Through effective media relations you create awareness and the publicity necessary to deliver your message of success.

The industry of promotion, public relations and integrated marketing communications is constantly evolving. Use the following resources to help you stay on top of the industry of public relations, publicity, fundraising for non profits, and integrated marketing. Please contact us if you need additional information on our services.

Festival Media Corporation
Festival Media Corporation has the community events including culture, music, arts, kids, sports, cause, malls, and more for your corporate sponsorships. Their service delivers data-driven event recommendations based on your target audience to help maximize the results of your sponsorship programs. is a large Internet resource for information about community festivals, fairs and special events and one referred to often by public relations firms. With more than 40,000 community events worldwide behind the pages of, their popular and widely used web site is devoted exclusively to the global festival industry.

First Night International
First Night International promotes, licenses, and supports the development of First Night Festivals in communities around the world. First Night is a community celebration of the New Year through the arts. It is an alcohol-free, public festival that marks the passage from the old year to the new with art, ritual and festivity. First Night International seeks to foster the public’s appreciation of visual and performing arts through an innovative, diverse and high quality New Year’s Eve program which provides a shared cultural experience, accessible and affordable to all.

International Festivals & Events Association (IFEA)
The IFEA exists to serve the needs of PR firms, along with the entire industry and all those who share theexperience, knowledge, creativity and best practices of “community” building both locally and globally through celebration. They provide their members with professional education, programming, products and resources, networking and representation.

International Special Events Education Foundation (ISEF)
ISEF establishes and provides funding for education, research, and resource development of educational products and programs for the global special events industry. Consultants for fundraising and cause related marketing will find the services provided by the Foundation useful.

National Association of Women Business Owners (NAWBO) – Central Jersey Chapter
NAWBO – Central Jersey Chapter is the voice of Central Jersey’s women-owned businesses. NAWBO has helped women evolve their businesses by sharing resources and providing a single voice to shape economic and public policy. Representing the interests of all women entrepreneurs across all industries, NAWBO propels women entrepreneurs into economic, social, and political spheres of power worldwide. Sylvia Allen, owner of Allen Consulting and a well known professional speaker and book publicist, is a proud member of NAWBO.

Promotion Marketing Association, Inc. (PMA)
PMA has resources, information, insights, educational events, products and services to help marketing professionals find strategies to generate positive publicity. Their membership includes top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. They work to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.

Radio Advertising Bureau (RAB)
The Radio Advertising Bureau provides organizational, educational, research and advocacy programs and services that benefit their members and the Radio industry as a whole. Radio is an easy medium for PR agencies, non profit fundraising companies, and marketers to buy and capture value.

Sylvia’s Children
Sylvia’s Children is a non-profit organization founded by Sylvia Allen. It was created to help assist the orphans of Masaka , Uganda, Africa to become educated and move them out of a life of poverty. They help to provide the much needed education, housing, food and clothing along with the tools for knowledge.

Chambers of Commerce

Southern Monmouth Chamber of Commerce
Northern Monmouth Chamber of Commerce
Western Monmouth Chamber of Commerce
Brick Chamber of Commerce
Greater Long Branch Chamber of Commerce

Other Resources

MDA Visions of Hope Response Card
New Jersey Corporate Event
Corporate Event Fireworks
Trade Show Booths
Leadership Skills for Teens
Corporate Video Production Company
Crystal Corporate Gifts
Seminar Companies
Party Supplies
Ipanema Brazil
Marketing Segmentation
Business Marketing Book
Charitable Donation