Whether your interest is in getting publicity for a trade association or generating awareness about a new book, the public relations strategy is the same. It’s the tactics that change.
Step one in developing a public relations strategy is to do a needs analysis.
- Where are you going?
- How are you currently seen by your public?
- How do you want to be seen?
- What have you done in the past?
- What worked? What didn’t work?
Once these questions have been answered Allen Consulting can take it to the next step which is developing a PR plan that will work for you!