Noted sponsorship expert, business leader, author, and humanitarian Sylvia Allen has been invited to speak at the Kent County Tourism and Delaware Economic Development Office in Dover, DE., March 6.
A recognized thought leader in the worlds of integrated marketing and sponsorship sales, and founder of Holmdel, N. J.-based Allen Consulting, Allen has been providing services to both for-profit and non-profit organizations for close to 40 years. Some of her clients have included the PNC Bank Arts Center, New York’s San Gennaro Festival, and Alaska’s Iditarod. In one year alone, she produced more than 100 events and raised more than $1 million worth of sponsorships for clients.
Allen has received global praise for performing the pivotal role of helping revitalize many downtown communities through her event marketing and PR services, sponsorship sales, and the coordination of popular events, which have all helped put many of these communities on the map.
Not solely a dedicated and sought-after professional speaker and corporate sponsorship and fundraising expert, Allen is also an internationally recognized author, having written “A Woman’s Guide to Sales Success” and “How to Be Successful in Sponsorship Sales,” as well as countless articles on sponsorship sales and marketing. Her books and DVDs are purchased daily from those around the world.
Participants of the session will come away with pragmatic, real world training that will help them customize clear-cut strategies for selling sponsorships for events, and become better skilled at tracking leads and closing sales.
The recipient of over 50 awards, including a New Jersey State Governor’s Jefferson Award for Ambassador, Top 50 Women in Business, and the Girl Scouts’ Woman of Distinction Award, Allen is also an inductee of the International Festival and Events Association’s Hall of Fame, a very prestigious honor.
Allen is also the founder of Sylvia’s Children, a non-profit she founded in 2003 with a mission of improving the lives of over 1,000 children in Uganda, one third of which are orphans. Through her organization, she has helped transform countless lives through the implementation of a clean well, teacher and orphan housing, a library, a sewing facility, a 6,000-square-foot medical clinic, and more. For this, she has had the distinction of being featured in such publications as the Huffington Post, Vogue, Elle, Cosmopolitan, among many others.
Most recently, she became the owner of one of Minnesota’s finest historical landmarks, The Butler Building, home to the Aitkin Opera House, the place where a young Judy Garland got her start on stage. She has taken on the role of restoring the building to its original grandeur, with restaurants, retail shops, and a restored opera house, which has become home to regional events.
Allen is frequently invited by those around the world to present seminars regarding sponsorship sales, most recently having attended the Asia Forum in Singapore, and the China Festivals and Events Conference in Shanghai.